Marketing Daily
Thursday, April 28, 2022

Top of The News

Much Ado About A Pronoun: KFC's New Slogan
by Todd Wasserman

Ready for the big switch? Instead of "It's Finger Lickin' Good," it's now "THAT'S Finger Lickin' Good." Read the whole story

  • APPAREL
    Skechers, Brooks, On, Hoka: Driving America's Walk/Run Habit
    by Sarah Mahoney

    While brands like Skechers and Brooks track impressive financials, consumers are passing by styles from giants like Nike and Adidas. Read the whole story

  • FOOD
    Do Good Chicken Markets Painless Way to Help Save The Planet
    by Steve Ellwanger

    With a lighthearted touch, "Good For Plate & Planet," introduces consumers to chicken fed with upcycled grocery store food waste. Read the whole story

  • CONSUMER PACKAGED GOODS
    Arm & Hammer Takes Big Baby Step With Laundry Detergent
    by Les Luchter

    Ads ponder key parental decisions: "Schedule or go with the flow?," "Cry it out or pick them up?" and "Co-sleep or crib?" Read the whole story

  • AUTOMOTIVE
    BMW Signs On As Kentucky Derby Sponsor
    by Tanya Gazdik

    The partnership allows BMW to have a large on-site footprint including the first public showcase of the all-new BMW 7 Series. Read the whole story

  • AUTOMOTIVE
    Porsche Creates Experiential Director Position
    by Tanya Gazdik

    After driving the track at the Porsche Experience Center, 80% of non-owners say they are likely to buy one. Read the whole story

  • PETS
    Can A Mop Be A KItten Substitute?
    by Todd Wasserman

    A boy jealous of his sister's bond with her kitten tries his best to pretend a mop is a cat, naming it "Muffin," Read the whole story