Nike "had a lot to unpack given the disruption in China, ongoing supply chain challenges and inflation," writes Gabriella Carbone, Deutsche Bank analyst. Read the whole story

A video from the advocacy group is currently trending on TikTok, having received 3.3 million views in the first 48 hours. Read the whole story

The actress Zendaya is the face of a Smartwater campaign, while rap artist Lil Nas X fronts for Vitaminwater. Read the whole story

"We realized we want to help women look forward to more life and be happy about what's to come," says VP Vikki Williams Cornwall. Read the whole story

The brand, owned by Boston Beer, decided to throw its own Boston Twea Party on board the Boston Tea Party ship. Read the whole story

The ad, via R/GA, celebrates the quirks in our thinking and behavior that make us unique. Read the whole story

J.D. Power has calculated a national IQS score for Tesla based on a sample of surveys from owners. Read the whole story

El Pollo Loco looks to connect with Gen Z, tapping Grandma as the voice of authority. Read the whole story

The luggage company wants PTO (Paid Time Off) to be seen as part of a work-life balance, as well as a well-deserved break. Read the whole story

The PSA is a collaboration among Sesame Workshop, Ad Council and the COVID-19 Vaccine Education Initiative. Read the whole story

Gen Z consumers prefer to engage with brands on social media vs. traditional means, according to a study by Emplifi, conducted by Harris Interactive. … Read the whole story