New research from Gartner shows the relentless rise in consumer prices has led 50% of consumers to trade down to private-label brands. Read the whole story

"It can't be something that you focus on just in the month of February," says Chandra Vasser, Nissan's chief diversity, equity and inclusion officer. Read the whole story

The brand is breaking new creative advocating for women's sexual autonomy in the heart of Texas -- the most abortion-hostile state in the country. Read the whole story

The company said it has saved $3.6 million in costs by restructuring "certain contracts and operating activities" related to its partnership with PepsiCo. Read the whole story

As of last week, the deinfluencing hashtag on TikTok had accumulated more than 228 million views. Read the whole story

Visuals in the campaign titled "Thrive Inside" connect nasty winter weather conditions with the warm environment of the brand's hydroponic farms. Read the whole story

Spokesman Ryan Reynolds explains how Mint Mobile can offer its service for $15 a month: "It's because we sublet our ads," he says. Read the whole story

it's unlikely EV hawkers Kevin Bacon and Will Ferrell have spent much time in the flyover states. Read the whole story

Facing competition from Peloton, the connected-fitness company's CEO steers through choppy waters with a metaphorical ad campaign and new offers. Read the whole story

As data reveals what people think about ChatGPT, the transformation of search has begun. With changes expected for Google Search and Microsoft Bing, marketers … Read the whole story

Eighty-three percent of global companies will increase their marketing budgets this year, according to the 2023 Global Customer Engagement Review, a new study from … Read the whole story