Top of The News
by Sarah Mahoney
While brands love to say they stand for the environment or diversity, consumers aren't listening. New research from GfK finds cause-driven messaging is not getting through. Read the whole story
BEVERAGES
by Steve Ellwanger
Constellation can continue selling hard seltzer under the Corona brand following a jury verdict on a suit brought by Anheuser-Busch unit in 2021. Read the whole story
HOLIDAY
by Sarah Mahoney
Retail experts predict a record $24 billion holiday spend -- and not just because everything costs more. Read the whole story
CONSUMER PACKAGED GOODS
by Les Luchter
Designed to get kids to brush their teeth for dentist-recommended 2 minutes, toothpaste takes exactly that long to change color from blue to pink. Read the whole story
SPORTS
by Tanya Gazdik
Consumer feedback led Fanatics to features such as a more tailored female jersey and foldable crests for easier storage. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Last August the chain launched the discount subscription service with 10,000 passes that sold out in five+ hours. Offer is now 250,000 passes. Read the whole story
by Laurie Sullivan
Sam's Club on Tuesday gave advertisers a way to attribute in-store consumer purchases to online search ads Read the whole story
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by Ray Schultz
Terminus is working with Bombora to provide a premium edition of a caller ID solution that identifies incoming and missed calls as well as … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Gen Z is least likely to be cutting back on entertainment, Jungle Scout reports. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Google Glass's demise bring up some takeaways about the fading dividing line between technology and humans. Read the whole story
COMMENTARY
by John Harris
Not really. Marketers need a fluid hiring approach built for speed. How about nurturing continual project relationships that evolve into long-term partnerships? Read the whole story