In the latest twist to its sweeping health initiative, the platform adds new tools for health providers, and an industry first: the ability to advertise weighted produce items. Read the whole story
The report cited some companies effectively connecting with this consumer group, including Absolut, Apple, Grubhub, H&M, McDonald's, United and Virgin Airlines. Read the whole story
Consumers make an average of 10,500 brand choices each day. New research from Brand Keys tracks how decisions are shaped by changing customer expectations. Read the whole story
Lighthearted approach to winning younger beer drinkers celebrates warm weather and outdoor drinking occasions. Read the whole story
A float featuring a very large bottle of CeraVe Facial Moisturizing Lotion rode in a French Quarter parade during a dermatology conference. Read the whole story
The 26-stop nationwide tour includes the all-electric BMW iX and BMW i4, alongside the updated BMW 330e and BMW 530e plug-in hybrid electric sedans. Read the whole story
The new item is an upgraded version of the Go Wrap that Wendy's discontinued in 2020. Read the whole story
Influencers have the single biggest impact on peoples' green choices, according to a Unilever's Dove/ Hellmann's brands/ Behavioural Insights Team project. Read the whole story
At the House Energy and Commerce Committee hearing, U.S. lawmakers' tone was mostly "My mind is made up, but let me see if I … Read the whole story
The decline once again reflects tough comparisons with year-ago results, according to new data from Standard Media Index's U.S. Ad Market Tracker. February 2022 … Read the whole story
The remit was to develop a creative platform that scored with a younger audience. Read the whole story