The 2023 BMW Ultimate Driving Experience includes a “full brand immersion experience,” according to the automaker.
The 26-stop nationwide tour will give visitors the chance to engage with an increasingly electrified fleet of vehicles, including the all-electric BMW iX and BMW i4, alongside the updated BMW 330e and BMW 530e plug-in hybrid electric sedans.
The automaker has been offering the Ultimate Driving Experience to the general public since 1998. Led by BMW professional driving instructors, the events include instruction on closed courses, local street drives, static vehicle displays and other guided demonstrations.
The street drives allow participants to experience a variety of vehicles on local roads, including the all-electric MINI Cooper SE on select tour stops.
A highlight of the event is the iX Experience, a deep dive into the new features of the BMW iX. With 516 horsepower and a 0–60 time of 4.6 seconds, the BMW iX offers an EPA estimate of up to 324 miles of all-electric range.
A static display of BMW’s latest offerings will includes the all-new fully electric flagship BMW i7 Sedan and the 644-horsepower plug-in hybrid electric BMW XM Sports Activity Vehicle.
The next major tour stop will take place in Washington, D.C. from March 30 – April 2 at RFK Stadium. Future tour stops this year include Atlanta, Denver, San Francisco, Los Angeles, San Diego, Houston and Nashville. The full itinerary is available on the event website.