Marketing Pharma & Health Weekly
Thursday, October 20, 2022
  • Flu Season Brings Vax Campaigns

    Jason Alexander undergoes some of "life's little disasters" that he can't get immunized against, such as a pigeon pooping in his hat and a … Read the whole story

  • J&J Touts Pharma, MedTech As Consumer Health Takes Backseat

    J&J projects that pharmaceuticals alone will be a $60 billion business by 2025, with growth coming from current products and drugs already in the … Read the whole story

  • Abbott Sales Down For Infant Formula, COVID Tests, Up For Diabetes Market

    Concluding that U.S. would benefit from more manufacturing capacity for infant formulas, company plans "a half-billion-dollar investment" in new facility. Read the whole story

  • With Moms Still Stressed Out, Marketers Must Tread Lightly

    Pregnant women, moms want ads and other content directed at them to showcase real moms (65%), be relatable (63%), be educational and informational (61%). Read the whole story

  • 4 Brands That Showed Empathy For Customers During Pandemic

    The Uber ad featured shots of people waving from windows and videoconferencing, and closed with the line "Stay home for everyone who can't." Read the whole story

  • The Virtual Doctor: Health Care's Tech Potential

    The holy grail is longitudinal patient records, so wherever doctors are, available data will be in one place. Read the whole story