Eli Lilly and Boehringer Ingelheim have expanded 8-month-old "Hear Your Heart" initiative with launch of Spanish-language materials. Read the whole story

The agency will handle media planning and buying for the mass marketed dental services brands servicing more than 35,000 patients in 45 states. Read the whole story

Company's offering an "Access For All" promotion in which online buyers can name their own price for cognitive therapy-based journals. Read the whole story

Advertising currently handled by FAST (free advertiser-supported streaming TV) channel organizations: "We're testing the waters," says EVP. Read the whole story

The purchase will provide The Arena Group with a fourth vertical, the Men's Journal Lifestyle Media Group. Read the whole story