GSD&M Idea City innovatively wove ad creative for the launch of BMW's 1 Series family around the editorial pages of a variety of magazines, including Dwell, Interview, GQ and AutoWeek.

In a campaign that could be executed only in print media, Initiative used so-called "indestructible" paper to promote the DVD release of The Condemned, an action movie about tough guys fighting to the death on a desolate island.

To help visa reach small business owners, OMD came up with a plan using social media, based on the psychographics of the target audience.

The promotion of the DVD launch of the first season of Mad Men managed to boost multiple brands.

Goodby, Silverstein & Partners built a competition around social media to promote Adobe's Creative Suite 3.

Media magazine is pleased to present the finalists in the fifth annual Creative Media Awards competition. The winners will be selected from the finalists in each of the 15 categories you will read about in this special supplement. In addition, the campaign deemed most outstanding overall will win the coveted Best in Show award. All awards will be presented at our Creative Media Awards reception at 6 p.m. on Sept. 22. Tickets to the event are still available. For more information, visit mediapost.com/cma.

We're into our second go round of naming Marketers of the Year, with 12 more months of taking stock of what's happening in the world of consumer goods marketing under our belts.

In 2005, Mercedes' three-pointed star, the automotive emblem of comfort, style and luxury, was hanging by a rivet. The brand was dogged by a large recall, quality questions, poor reviews of its E-Class sedan, and an ill-advised campaign to mine the mass-market with a diminutive c230 coupe. 

Once upon a time, in a land where marketers seek to turn ad campaigns into cultural phenomena, there lived a major brand known as The Walt Disney Co.

Costco CEO Jim Sinegal is distinctly unimpressed by awards, let alone those with the word "marketer" in them. "We're not big on awards," he harrumphs when informed he's won Retail Marketer of the Year. "We don't even have a PR department."