Best integration of multiple Digital Out-of-Home networks/platformsThe Michael J. Fox Foundation for Parkinson's Research ran a nine-week campaign for Team Fox, with custom creative across 22 OVAB member networks; they created the first round of creative assets and then refreshed the creative halfway through the campaign. The campaign included nearly 137,000 screens in 230 markets, creating 1.3 billion opportunities to see the ad.

Horizon Media, A&E Television Network's Andromeda StrainHorizon developed a two-day tease-and-reveal campaign playing on the plot of the miniseries, which revolves around a mysterious entity from outer space. The digital component of the A&E campaign included sports arena signage in multiple markets, through the Arena Media Network, to take advantage of the large summer season sports fan crowds, a NYC subway station domination with interactive WallFX technology from Monster Media, and a national cinema campaign to demonstrate the cinematic larger-than-life feel of the television event.

Best integration of multiple Digital Out-of-Home networks/platformsTo promote Verizon's V CAST service, Moxie Interactive extended the in-store and online creative to two leading digital out-of-home networks serving nightlife venues, one on ECAST and one on TouchTunes, and integrated it with Verizon's own in-store digital media.

Best integration with online MediaHyperspace ran creative by GWP on Captivate networks and on Taxi TV that integrated with the Wethesavers.com and the We The Savers declaration viral campaign. 

Best integration with online MediaStyle Series invited celebrities like Robin Thicke, Hilary Duff and Christian Siriano to to talk about upcoming projects in front of a live audience at the Reuters building in Times Square, and simulcast the interviews and performances onto the NASDAQ and Reuters digital billboards. The digital out-of-home featured a call-in number for passersby in Times Square to call from their mobile phones to experience audio and video in real time. To extend the live experience to a wider audience, the video was streamed live online.

Best integration with online Media To kick off the launch of the NCM.com, National CineMedia secured exclusive content from Quantum of Solace, including scenes from the film that were available for the first time in worldwide distribution on NCM.com and made available on the Quantum of Solace Hypertrailer widget.

Best integration with a mobile deviceAT&T's Text Jumbli was the world's first interactive mobile game that allowed consumers to use their mobile phones as "remote controls" for digital screens with connected players across multiple platforms, including a 50-foot-tall digital billboard in New York's Times Square, 1,200 digital plasma screens in bars, cafes and restaurants nationwide, and an integrated Facebook application game.

Best integration with a mobile deviceMobile barcodes were distributed using a number of outdoor media tactics to provide people with immediate access to local information like restaurant reviews, news, weather, and landmark audio tours. Partners CitySearch and Discovery Communications provided content via outdoor media placed in tourist-heavy neighborhoods, like San Francisco's Fisherman's Wharf and Union Square. The codes on these ads linked directly to mobile audio tours for that neighborhood when scanned by a phone cam.

Best integration with a mobile deviceVisitors to Club Nokia, a brand new 2,500-seat theater in Los Angeles, captured their own Club Nokia moments via images, video and text, and uploaded them to the Timeline - a large wall-mounted LED display - via SMS, MMS, email, Bluetooth and WiFi, and interacted with theirs and others content on five interactive wall displays and four custom-made interactive floor interfaces.

Best pairing of advertising and venueSony Pictures' movie poster for the movie Paul Blart: Mall Cop was brought to life on the Adspace Digital Mall Network when lead actor Kevin James acted out six different scenes, filmed specifically for the network in high definition, vertical format. The fifteen-second commercials aired in rotation in 29 malls. Not only was this creative execution directly related to the venue, it promoted interaction between the shoppers in the venue and the character from the movie.