Best Campaign: NationalTo generate buzz around the release of animated feature film Coraline, inWindow in affiliation with Wieden + Kennedy created "Storescapes" in fourteen locations across seven major U.S. markets using audio, video, holograms, gesture and augmented reality. Displays in NYC and Boston featured 3D holographic images of ghost children floating inside vacant storefronts. Other displays in NYC, Miami, Chicago and Washington D.C. incorporated augmented reality technology superimposing images on pedestrians. Select locations in Chicago, LA, San Francisco and Miami responded to human gestures, clearing away frost to reveal parents pleading …

Best Campaign: LocalPolitical consultancy GMMB engaged ADCENTRICITY's platform ADVenue to reach voters in the key battleground state of Ohio by utilizing 729 screens across five major venue categories including Entertainment, Gas Stations, Hospitality, Personal Care and Health Care.

Best Campaign: LocalCaptivate is in the elevators of 85 buildings in Chicago and found that 70 percent of them are within walking distance of three or more McDonald's. It targeted these buildings for the local launch of McCafe drinks, using different creative for various parts of the day.

Best Campaign: LocalHorizon executed a campaign for Stride Gum's Nonstop Mint on Gas Station TV and on GSTV's C Store TV in Boston and Los Angeles. With the objectives of reaching the active young male in close proximity to point of buying, building brand awareness and prompting impulse purchases with clever creative, the campaign reached its target at the pump.

Best Branding CampaignThe campaign launching Samsung's smartphone in key markets, in direct competition to the Apple iPhone, ran clean, simple, effective creative from Cheil Communications on 650 Digital out-of-home qualified screens. 

Best Branding CampaignWithin the Verizon Wireless retail stores Moxie placed multiple flat screen panels, each with varying content strategies. The content loop has a variety of VZW branded spots used to educate customers on services and products, with the main objective of asking a sales representative about purchasing options, and reinforcing Verizon Wireless' overall feel and branding through the use of background treatment, font and font color, featured device, and overall tone.

Best Branding CampaignThis summer the Michael J. Fox Foundation for Parkinson's Research ran a nine-week campaign for Team Fox, with custom creative, across 22 OVAB member networks; they created the first round of creative assets and then refreshed the creative halfway through the campaign. The campaign included nearly 137,000 screens in 230 markets, creating 1.3 billion opportunities to see the ad.

Best integration with experiential/activityWhen a user sent a Valentine's Day e-card from a dedicated hotsite he also chose the building where his sweetheart worked and the message would be displayed on one of Elemidia's screens in that building throughout the day. 

Best integration with experiential/activityVisitors to Club Nokia, a brand new 2,500-seat theater in Los Angeles, interacted with the Timeline: one large wall-mounted LED display, five interactive wall displays and four custom-made interactive floor interfaces. Visitors captured their own Club Nokia moments via images, video and text, and uploaded them to the Timeline via SMS, MMS, email, Bluetooth and WiFi, and could also playback and manipulate all the moments on the Timeline.

Best integration of content and short-form advertising Short :06-:10 bumper spots with bouncing fruit made of rubberbands falling from a tree leitmotif kept Office Max front of mind during pre-show attractions when coupled with the full whimsical :60-spot by The Escape Pod Agency featuring the tree.