Best integration of content and short-form advertisingCombining images and animation effects by One Man Crimewave, Canon Powershot features like "shake-free shooting" and "facial recognition technology" were presented in a simple, direct way in short spots on 16:9, flat-screen monitors in 3,000 Walmart stores nationwide.

Best integration of content and short-form advertisingMobile Posse is the first company in the US to partner with U.S. wireless carriers to proactively deliver content and advertising to the idle screen of mobile phones. Customers opt-in to receive popular content like weather, local gas prices, horoscopes, and trivia, along with discounts from retailers, restaurants, local event venues, and more. Daily Scoop also keeps users informed about new products and services for their phone with exclusive offers.

Horizon Media, GEICO and EcastTo make the campaign relevant within the bar venue, GEICO and Ecast brought the popular GEICO Caveman icon to life, infusing him with a little dance fever. Full screen video on Ecast's digital jukeboxes showed the Caveman grooving side-to-side, ready to boogie down on a lighted dance floor. Skyscraper and leaderboard ads encouraged bar patrons to make him dance and, when interacted with, launched the mini-site. Consumers could also choose songs from a playlist of "Caveman-recommended" songs.

Best pairing of advertising and venueInteractive screens in the retail store displays of two key Citizens branches in Boston and Philadelphia reacted to foot traffic; through a camera installed in the display that observes and analyzes the data, users' movements will grow grass and with enough movement will grow flowers in the display while the Green$ense bird flutters in the background dropping coins, representing the .10 cents participants in the program receive with each paperless transaction.

Best pairing of advertising and venueSony Pictures' movie poster for the movie Paul Blart: Mall Cop was brought to life on the Adspace Digital Mall Network when lead actor Kevin James acted out six different scenes, filmed specifically for the network in high definition, vertical format. The fifteen-second commercials aired in rotation in 29 malls. Not only was this creative execution directly related to the venue, it promoted interaction between the shoppers in the venue and the character from the movie.

Best integration with a mobile deviceVisitors to Club Nokia, a brand new 2,500-seat theater in Los Angeles, captured their own Club Nokia moments via images, video and text, and uploaded them to the Timeline - a large wall-mounted LED display - via SMS, MMS, email, Bluetooth and WiFi, and interacted with theirs and others content on five interactive wall displays and four custom-made interactive floor interfaces.

Best integration with a mobile deviceMobile barcodes were distributed using a number of outdoor media tactics to provide people with immediate access to local information like restaurant reviews, news, weather, and landmark audio tours. Partners CitySearch and Discovery Communications provided content via outdoor media placed in tourist-heavy neighborhoods, like San Francisco's Fisherman's Wharf and Union Square. The codes on these ads linked directly to mobile audio tours for that neighborhood when scanned by a phone cam.

Best integration with a mobile deviceAT&T's Text Jumbli was the world's first interactive mobile game that allowed consumers to use their mobile phones as "remote controls" for digital screens with connected players across multiple platforms, including a 50-foot-tall digital billboard in New York's Times Square, 1,200 digital plasma screens in bars, cafes and restaurants nationwide, and an integrated Facebook application game.

Best integration with online Media To kick off the launch of the NCM.com, National CineMedia secured exclusive content from Quantum of Solace, including scenes from the film that were available for the first time in worldwide distribution on NCM.com and made available on the Quantum of Solace Hypertrailer widget.

Best integration with online MediaStyle Series invited celebrities like Robin Thicke, Hilary Duff and Christian Siriano to to talk about upcoming projects in front of a live audience at the Reuters building in Times Square, and simulcast the interviews and performances onto the NASDAQ and Reuters digital billboards. The digital out-of-home featured a call-in number for passersby in Times Square to call from their mobile phones to experience audio and video in real time. To extend the live experience to a wider audience, the video was streamed live online.