Best integration with online MediaHyperspace ran creative by GWP on Captivate networks and on Taxi TV that integrated with the Wethesavers.com and the We The Savers declaration viral campaign. 

Best integration of multiple Digital Out-of-Home networks/platformsTo promote Verizon's V CAST service, Moxie Interactive extended the in-store and online creative to two leading digital out-of-home networks serving nightlife venues, one on ECAST and one on TouchTunes, and integrated it with Verizon's own in-store digital media.

Horizon Media, A&E Television Network's Andromeda StrainHorizon developed a two-day tease-and-reveal campaign playing on the plot of the miniseries, which revolves around a mysterious entity from outer space. The digital component of the A&E campaign included sports arena signage in multiple markets, through the Arena Media Network, to take advantage of the large summer season sports fan crowds, a NYC subway station domination with interactive WallFX technology from Monster Media, and a national cinema campaign to demonstrate the cinematic larger-than-life feel of the television event.

Best integration of multiple Digital Out-of-Home networks/platformsThe Michael J. Fox Foundation for Parkinson's Research ran a nine-week campaign for Team Fox, with custom creative across 22 OVAB member networks; they created the first round of creative assets and then refreshed the creative halfway through the campaign. The campaign included nearly 137,000 screens in 230 markets, creating 1.3 billion opportunities to see the ad.

Most Innovative Use Of A Digital Out-of-Home PlatformPRN developed interactive multi-product 42-inch, HD vertical-screen display-merchandising systems that allows shoppers to select content to help them make product choices adjacent to the point of purchase for a category of products.

Most Innovative Use Of A Digital Out-of-Home PlatformTargeting football fans in Times Square, in New York City, and fans at Victory Park Plaza, in Dallas, Organic teamed up with Megaphone and created an NFL-themed, multiple-choice trivia game that passersby could interact with on their mobile phones. 

Most Innovative Use Of A Digital Out-of-Home PlatformWalgreens' One Time Square electronic display soars 22 stories (212-feet-high), is made up of 16,000+ feet of total digital video display, and is produced by 12 million LEDs and 13 giant plasma video screens all formatted for photography, video, motion graphics and real time updatable text. It generates over 2 million estimated impressions daily and is the largest of its kind in the world.

Most Innovative Content/Advertising IntegrationA key feature in Acura's new TSX model was their GPS unit, which could deliver real time traffic updates. Acura integrated live GPS content with digital out-of-home displays at the Honda Center, creating a map of current traffic conditions updated second-by-second, so arena attendees could check the displays and take the least traffic-congested route home after the event, all while multiple platforms within the arena - such as the jumbotron, LED ribbons and plasma screens - showcased the LIVE Map feed.

Most Innovative Content/Advertising IntegrationCaptivate's Editorial Department worked with TrueCredit.com to create a custom-content feature that spoke directly to consumers by offering helpful tips and advice on managing credit -while staying within TrueCredit.com's strategy.

Most Innovative Content/Advertising IntegrationFour separate branded-content mini-campaigns were created, each with multiple creative executions, which appeared on Zoom's digital network in nightlife spots. The mini-campaigns all tied together music and entertainment content with dating to promote Fuse's new dating show.