by Colin Kirkland
This holiday season, brands can expect new ways to work with creators and sell products with Reels, as well as updated consumer targeting options … Read the whole story
by Laurie Sullivan
Advertisers concerned about using too much energy or harming the environment through searches or media buys may want to consider another way to connect … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Netflix is giving subscribers the option of using their astrology sign to figure out what they should watch. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The Jewish family in the show is depicted as highly emotional, opinionated and loud - traits they have in common with movie and TV … Read the whole story
by Steve McClellan
He had been interim CEO since February. The outdoor ad firm also named two new outside directors to its board. Read the whole story
by Tanya Gazdik
Some social media users criticized the new logo, especially those in conservative circles, including Donald Trump Jr. Read the whole story
by Tanya Gazdik
Consumers will soon be able to buy former Hertz vehicles on Amazon Autos in select cities. Read the whole story
by Laurie Sullivan
The integration of Macy's Media Network with Amazon Retail Ad Service will launch in beta later this year, giving Amazon Ads advertisers a way … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
If your agent knows more about what it is doing, and not doing, than you do, you will be at risk. Read the whole story
by Colin Kirkland
TikTok is warning frequent users that they can only use up to five hashtags per post. Read the whole story
by Laurie Sullivan
Google's latest voice assistant is built on the company's Gemini advanced AI model with advanced reasoning that can manage daily routines, many of which … Read the whole story
by Robert Williams
More than half of survey respondents said journalists are largely unable to keep personal opinions out of their work. Read the whole story
by Colin Kirkland
Days after the White House launched an official account on TikTok, China's state-affiliated news organization "China Daily" published an article scrutinizing the Trump administration's … Read the whole story
by Wayne Friedman
NFL ads were 19% more effective in business outcome results than the TV average during the regular season, 63% higher for NFL playoff games … Read the whole story
COMMENTARY
by Nada Bradbury
This decision speaks not only to the existing value of such systems but also to how essential ad identifiers have become in an industry … Read the whole story
by Joe Mandese
Media was the biggest drain in a declining quarter, but Interpublic is rolling out new, agentic AI products, including "ASC" being unveiled for CPG … Read the whole story