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by Laurie Sullivan
Measuring daily active users rather than company revenue highlights the emergence of new digital advertising placements and reveals market penetration for the next-generation of … Read the whole story
by Wendy Davis
CNN, Politico and MS NOW on Monday sued over their ban from the White House and sought a court order restoring their reporters' press … Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
A new scoring system will give marketers using Pinterest Ads Manager a view of how well a campaign is set up to perform across … Read the whole story
by Wayne Friedman
The 24-year-old franchise overdelivered on projections of $40-$50 million. Ad spend was heavily focused on TV sports programming -- NFL Football ESPN's "SportsCenter," college … Read the whole story

COMMENTARY
by Adam Buckman, Featured Columnist
The differences between "Blue Bloods" and the new "Line of Fire" on NBC lie in the details, but the two shows invite comparison because … Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Wells Fargo just downgraded Netflix stock over lingering engagement-viewing issues the premium streamer has had for some time. What's the real fix? Read the whole story

COMMENTARY
by Laurie Sullivan, Staff Writer
A foundational cybersecurity concept called 'principle of least privilege' points toward security lessons and what companies like Amazon, Google, OpenAI, Microsoft and Meta allow … Read the whole story
by Steve McClellan
He will work with strategy, planning, data and analytics teams to establish frameworks and capabilities that connect marketing activity to business outcomes. Read the whole story

COMMENTARY
by Dave Morgan, Featured Contributor
"In the six days of creation, when chaos was ordered into heaven and earth, there was no TV, so God did not create the … Read the whole story
by Joe Mandese
Harvey spent more than half a century trying to answer what was, at heart, a deceptively simple question: How can advertisers understand what media … Read the whole story

COMMENTARY
by Bill Harvey, Op-Ed Contributor
Suppose you planted a tomato plant on Monday and pulled it out on Friday. Finding no tomatoes, you might conclude gardening has a disappointing … Read the whole story
by Laurie Sullivan
Google confirmed Friday that a Gemini AI model accessed the internet and hacked other companies' systems during a test of its cybersecurity capabilities. Read the whole story
by Wendy Davis
A federal judge dismissed a lawsuit by a California resident who claimed Meta violated an anti-hacking law by allegedly collecting his "voiceprint" when he … Read the whole story
by Wendy Davis
The law requires disclaimers on negative political ads with AI-generated content. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
If consumers increasingly have no favorite "brands," what does this mean for streaming platforms? Are brands really just about the show? Read the whole story
by Rob Williams
When a brand's ads look AI-made, many consumers say they lose trust in it. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I have written countless columns about how agencies manage (or abuse) media planning and operations to make money for themselves. Read the whole story
by Richard Whitman, Columnist
The vast majority of leaders (89%) insist that being in the office provides experiences employees cannot achieve elsewhere. Read the whole story
by Colin Kirkland
Meta faces lawsuits from users who allege their Meta smart glasses captured intimate or sensitive footage of them and exposed it to paid-content reviewers … Read the whole story