• by Steve McClellan , 11 hours ago

Havas Media Network has announced the appointment of James Olney as global head of effectiveness.

In this role, Olney will lead the development of a process designed to help clients better measure the impact of their marketing investments.

He will work with strategy, planning, data and analytics teams to establish frameworks and capabilities that connect marketing activity to business outcomes.

Olney's remit includes advancing measurement, experimentation, marketing-mix modeling, and AI-enabled analytics solutions across the network.   

He will report to Joanna Lawrence, global chief strategy officer, Havas Media Network.

For Olney, the appointment marks a return to Havas, where he previously served as data strategy director for O2/Telefónica. 

Most recently, he led advanced analytics and effectiveness for the U.K. and EMEA hub during the IPG-Omnicom transition, following a stint as head of data and analytics at Mediahub EMEA.   

His recent work has focused on applying AI and machine learning to better connect marketing activity with business performance.