MediaPost Publications - MediaDailyNews 03/19/2003

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Pontiac Heavily Promotes in NCAA Basketball Tourney
by Paul Gough
When the NCAA championship basketball tournaments kick off later this week, Pontiac will be at center court with an integrated campaign that includes TV, … Read the whole story
NBC Pulls Ahead of Fox in Adults 18-49 Demo
by Paul Gough
Led by strong Friends and ER ratings plus a record Fear Factor, NBC pulled ahead of Fox in the adults 18-49 demographic. CBS won … Read the whole story

Outdoor Wants To Be Cable
by Dana Blankenhorn
The billboard industry has made it through the recession unscathed. Its trade group now hopes to turn the medium into something measurable and exciting. Read the whole story