Last year the TV upfront process went from zero to 80 when buyers for automotive clients started snapping up network spots like Derek Jeter … Read the whole story

An air of restraint might have hung over the Oscars, but it did not extend to the advertising. All available spots seemed to be … Read the whole story

"Arthur Frommer's Budget Travel" is moving ahead with its May redesign, which groups departments into three "neighborhoods" and offers a full-page franchise position opposite … Read the whole story

With TV advertising cut back due to war coverage, it would follow that print media would see an increase. However, that's not happening. Despite … Read the whole story