There's growing evidence that the double-digit CPM increases swallowed by advertisers in the recent upfront won't go down as easily next time around. Read the whole story

In advertising and media buying circles, there's much talk about the differences between network, cable, syndication, satellite and, lately, TiVo. Business and trade media … Read the whole story

The U.S. economy may remain mired in a slump, but that doesn't mean that the most influential global business voices have stopped reading the … Read the whole story

With so much riding on the release of its first ever SUV you would think Volkswagen would take the supporting ad campaign very seriously. … Read the whole story

NBC edged CBS and Fox to win the primetime week ended Sunday in total households and adults 18-49, according to Nielsen Media Research data … Read the whole story