MediaDailyNews
Wednesday, July 16, 2003
  • Study Says Custom Pubs Effectiveness Growing

    A new study commissioned by the Custom Publishing Council (CPC) has revealed that consumers and business professionals have warmed to custom publications, with 91% … Read the whole story

  • Sponsor Wanted For Masterpiece Theatre

    Masterpiece Theatre doesn't yet have a sponsor beyond next year, but PBS has told producer WGBH Boston that it would fund the long-running drama … Read the whole story

  • Newspapers: Times Up Slightly; Journal Down

    The nation's three biggest newspapers announced second quarter earnings yesterday, and strictly from an ad page and revenue standpoint, the result was mixed. Read the whole story

  • CBS, NBC Top Broadcast Ratings

    CBS and NBC almost ran a dead heat in the week's primetime total households, while NBC came in first in the race for 18-49 … Read the whole story