In an effort to mollify ad industry concerns surrounding new rules for processing its TV ratings data, Nielsen Media Research held a high-level meeting … Read the whole story

Hoping to offer advertisers a forum unprecedented in both reach and exclusivity, the International Herald Tribune (IHT) yesterday announced the debut of a luxury … Read the whole story

The wings have it. The boneless wings that is. In IAG's latest Brand Recall Index, Women's professional golfer Annika Sorenstam's two commercials for KFC's … Read the whole story