Wednesday, July 30, 2003
  • Nielsen Meets With Agencies, Fails To Quell Data Cost Concerns

    In an effort to mollify ad industry concerns surrounding new rules for processing its TV ratings data, Nielsen Media Research held a high-level meeting … Read the whole story

  • IHT Premieres Luxury Ad Forum

    Hoping to offer advertisers a forum unprecedented in both reach and exclusivity, the International Herald Tribune (IHT) yesterday announced the debut of a luxury … Read the whole story

  • Annika's KFC Spot Rates Highest By Brand Recall

    The wings have it. The boneless wings that is. In IAG's latest Brand Recall Index, Women's professional golfer Annika Sorenstam's two commercials for KFC's … Read the whole story