MediaDailyNews
Wednesday, October 29, 2003
  • Agencies Blast Publishers, Move Follows Mag Industry Kvetching

    Tensions mounting between magazine publishers and major print buying agencies erupted Tuesday afternoon at two separate industry events: a closed-door meeting of the Consumer ... Read the whole story

  • Mag Buyers To Pubs: Make Editors Your Sales Stars

    When trying to sell an agency on a magazine, publishers might have a secret weapon: The editorial department. Read the whole story

  • Nielsen, Agency Probes Find Young Men Really Are Tuning Out: Network Programming May Be To Blame

    Following weeks of finger pointing over an alarming decline in network TV viewing by young adult males, evidence is mounting that the cause of ... Read the whole story

  • Omnicom Pauses To Digest, But Eyes New Targets

    The world's largest agency holding company acknowledged Tuesday that the pace of its acquisitions has slowed in recent months following the June purchase of ... Read the whole story

  • MindShare, Mediaedge Fuel WPP Growth

    WPP Chief Executive Officer Martin Sorrell sounded a generally upbeat note on the outlook for advertising as his holding company's quarterly growth accelerated on ... Read the whole story