Google has introduced a direct integration between Google Analytics and Google Business Profiles, bringing local engagement data including phone calls, direction requests, bookings and … Read the whole story

Uber Advertising has introduced marketing tools that turn the app into a high-intent, competitive marketplace and retail media network. Read the whole story

The solution - Dentsu stressed it is not a full-blown agency - will be comprised of a small team led by Christine Cotter, most … Read the whole story

We finally got to see what happens when a journalist stands their ground in the face of Trump's lies. He calls them "stupid" or … Read the whole story

For the first time, advertisers can buy Samsung Ads' smart TV home-screen placements programmatically through major demand-side platforms including the Trade Desk and Google's … Read the whole story

In the old days, Nielsen could make a new media supplier "currency." These days, it's MRC accreditation. Point-of-Care is a case in point. Read the whole story

If you're in the same boat you can always head to Lighthouse Creative's CANN'T Block Party In Brooklyn, NY on June 17. They'll have … Read the whole story

Kartel was founded in 2024 and is now helmed by longtime TV executive Kevin Reilly, who joined the startup last year as CEO. Read the whole story

Local television covers many of the topics people discuss most frequently, creating a feedback loop between news consumption and everyday conversation. Read the whole story

The good news for U.S. brands is that U.S. World Cup viewers lead all nations when it comes to daily media consumption - averaging … Read the whole story

An Ohio appellate court rejected former state Attorney General David Yost's bid to revive a lawsuit alleging that Google wrongly gives preferential treatment to … Read the whole story

Understanding where a brand appears, and why, has become essential as AI and agentic services reshape search. Brand and company citations have become increasingly … Read the whole story

Financial investments in performance advertising are rising as AI-driven marketing methods lead to measurable gains in customer acquisition, incremental sales and retail traffic. The … Read the whole story

Paramount Skydance reportedly has an alternative plan to sell off kids cable TV networks Nickelodeon and The Cartoon Network. Read the whole story