by Wendy Davis
A judge rejected requests by Meta and Google's YouTube to overturn a verdict finding the companies liable for harming a young woman's health by … Read the whole story
by Laurie Sullivan
The "closed proof of concept" launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer's sales. Read the whole story
by Colin Kirkland
Pinterest will allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying their Amazon affiliate link to any eligible … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Hot on the heels of its live-streaming support of President Trump's UFC event on the White House Lawn, Paramount is partnering with the patriotic … Read the whole story
by Colin Kirkland
To drive engagement for its AI and virtual reality wearable products, Meta will launch over 50 dedicated experiential Meta Lab spaces in Best Buy … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Organic impressions - not paid media ad impressions - have become the currency for brand citations that serve up in AI-based engines, as recommendations … Read the whole story
by Laurie Sullivan
A new integration moves attention and data metrics from measuring how users process ads to where inventory is filtered, so it can adjust bids … Read the whole story
by Richard Whitman, Columnist
"Critical Mass, Omnicom's premier digital experience and AI innovation agency, now leads the activation practice, retaining and maintaining the RAPP, MRM, and Targetbase brands … Read the whole story
COMMENTARY
by Joe Mandese
No, my headline isn't a typo. It was just a way of piquing your interest about a new kind of, well, "peak TV." Read the whole story
COMMENTARY
by Mike Kapetanovic, Op-Ed Contributor
Publicis acquired LiveRamp. Ogilvy invested in sports and creator-focused agency Article 41. Earlier this month, Accenture Song acquired creator and social agency Whalar. At … Read the whole story
by Steve McClellan
WPP said Shah will work with WPP's management team and board on developing a strategic plan for competing effectively and achieving long-term growth. Read the whole story
by Rob Williams
Newsroom leaders say they want stronger audience relationships, but their production systems still behave as though homepage traffic circa 2012 is about to make … Read the whole story
by Tanya Gazdik
Original programming will be distributed across YouTube, Instagram, and TikTok via MLB Players and athlete-owned channels. Read the whole story
by Steve McClellan
The agency will be aligned with the holding company's own specialist in the field, Havas Play in North America. Read the whole story
by Wendy Davis
Ta-Nehisi Coates, Junot Diaz, Laura Lippman and other authors are asking a federal judge to authorize an appeal of his pro-Meta ruling in a … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The top-ten shows in minutes streamed per season this year on a broadcast network or exclusive streaming platform are mostly evenly split, according to … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
The frequency problem in CTV is neither new nor a secret. The core issue is structural. Read the whole story
by Wayne Friedman
In the strongest result for an NBA Finals Game 3 since 1998, with a peak audience of 26.3 million for the closing minutes - … Read the whole story