The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, … Read the whole story

The NAD says online prediction platform Kalshi failed to participate in a review of ads posted to social media by influencers. Read the whole story

Kalshi asked paid political influencers to remove posts from X that questioned the integrity of the Los Angeles mayoral election with regard to the … Read the whole story

The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of … Read the whole story

"Turns out it's pretty cool," comedian and TV host Conan O'Brien says of a series of B2B videos his Team Coco created for Adaptive … Read the whole story

The "Super Soccer" Roblox hub for FIFA is launching official events celebrating the 2026 World Cup and all 48 participating national teams, with playable … Read the whole story

Could collective share grow to 50%-55% of overall upfront dollars - up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues - … Read the whole story

"Half of shelf equity is reset to zero," reads the nightmarish headline of a press release prompting today's post about Americans' agentic shopping plans. Read the whole story

Only in the warming days of June could a summer CGI-based documentary series about dinosaurs ever come to network television. Read the whole story

Apple has struggled to implement an advanced set of AI features, but at WWDC 2026 Monday it announced a new set of AI features … Read the whole story

Audio's old workhorse keeps hauling most of the ad-supported audience. Read the whole story

This was the franchise's strongest release, topping "Scary Movie 4" at $49.7 million for its 2006 opening weekend. There have been a total of … Read the whole story

Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after a news outlet spotted a plan to make users "addicted" to the company's … Read the whole story

Despite previous efforts to get teams of the same page brief wise, today most marketers believe their briefs are right on point while most … Read the whole story

Lawmakers unanimously approved a privacy bill that would ban the sale of precise location data, give residents the right to opt out of ad … Read the whole story