Wednesday, April 21, 2004
  • Weathermen: You Don't Need Local Cable To Know Which Way Ads Can Be Addressed

    Everyone complains about the paucity of addressable national TV advertising, but it seems no one does anything about it. Now someone has. The Weather … Read the whole story

  • MindShare, Poux: Gay Market Mirrors General Population

    A recently conducted study of gay, lesbian, and bisexual (GLB) Americans has confirmed what most marketers within that niche have long known--that demographically, the … Read the whole story

  • Arbitron: Portable Meter Tests Poised To End, No Nielsen Venture In Sight

    Arbitron and its erstwhile portable people meter partner Nielsen Media Research will conclude engineering tests of the promising new media measurement system this summer, … Read the whole story