Everyone complains about the paucity of addressable national TV advertising, but it seems no one does anything about it. Now someone has. The Weather … Read the whole story

A recently conducted study of gay, lesbian, and bisexual (GLB) Americans has confirmed what most marketers within that niche have long known--that demographically, the … Read the whole story

Arbitron and its erstwhile portable people meter partner Nielsen Media Research will conclude engineering tests of the promising new media measurement system this summer, … Read the whole story