The 2022 event had 2.6 million viewers on Fox TV Network and FS1. Analysts note the viewing benefit with all matches based in North … Read the whole story

AI agents now do the work for advertisers and consumers on the same network that serves ads, where consumers research and make purchases. Read the whole story

The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Drive. Read the whole story

WPP Media's mid-year update likens AI to a "gold rush" financed by the ad industry. But that doesn't explain why ad industry growth will … Read the whole story

Pinterest is expanding the functionality of its AI-powered Performance+ suite and its Shopify integration. Read the whole story

Generative engine optimization is challenged by the lack of a mature measurement infrastructure, with optimization key to AI search visibility. GEO is the process … Read the whole story

Siding with Meta, a federal judge has thrown out a lawsuit over Facebook ads created by fraudsters. Read the whole story

Snap has officially unveiled its long-awaited Specs, a new generation of AR glasses designed to compete with wearables from Meta and Apple slated for … Read the whole story

Earlier he was Global president of Deluxe Entertainment and prior to that was Global CEO Tag Worldwide, which was acquired by Dentsu in 2023. Read the whole story

Techmania is making us forget how to speak like human beings. Read the whole story