Friday, April 23, 2004
  • Viacom Sends Another Upfront Signal, Tells Wall Street It's Feeling Bullish

    A little more than a week after CBS chief Leslie Moonves voiced optimism that the network would ask for double-digit CPM increases, Moonves' bosses ... Read the whole story

  • Nielsen Enters Yet Another Game, Begins Scoring Sport Sponsorships

    On April 16, the Boston Red Sox beat the New York Yankees by four runs in Fenway Park, but financial services marketer Fleet beat ... Read the whole story

  • 'Super' Station Reveals Alter Ego: Funny Channel, TBS Goes For Laughs

    TBS wants to laugh its way to the upfront bank. The Turner network plans to drop "Superstation" from its name later this year, part ... Read the whole story

  • Conde Nast Taps New Yorker Exec To Head Details, Vitals

    New Yorker Associate Publisher Chris Mitchell has won the derby to lead Details and Vitals, Fairchild Publications announced Thursday. The appointment comes eight days ... Read the whole story