In a surprise development sure to make Bacardi incumbent media shop Universal McCann feel a little uneasy, the spirits marketer Tuesday assigned its newest … Read the whole story

The summer of scandal in the newspaper circulation business has left advertisers and agencies worried about what could possibly be next. Most say they … Read the whole story

The fourth and final part of this series begins with the primary lesson learned from the accelerating migration of branded messages out of the … Read the whole story

Further capitalizing on the week of September 20, Advertising Week in New York City launched digital "trading cards" yesterday, featuring the 52 finalists from … Read the whole story