An announcement earlier this week by U.K.-based Aegis Group that digital media penetration is accelerating and is poised to reach a critical mass caught … Read the whole story
On the same day it released positive earnings numbers for the first half of 2004, Publicis Groupe, the French ad agency holding company, is … Read the whole story
Last week, the problem in advertising on the Web was identified as relating the medium to a false pretense, print. This week, the column … Read the whole story
The announced shutdown of Lifetime magazine a few days ago does not appear to have been met with a great deal of surprise or … Read the whole story
WPP Group's Mediaedge:cia (MEC) has been named the "most dynamic media communications agency" and the "most competitive agency" in Europe, the Middle East, and … Read the whole story
Although most marketers are fully aware of the buying power of this country's minority segments, they simply have no idea how to reach them. … Read the whole story