MediaDailyNews
Friday, September 10, 2004
  • Digital Media At The 'Tipping Point'

    An announcement earlier this week by U.K.-based Aegis Group that digital media penetration is accelerating and is poised to reach a critical mass caught … Read the whole story

  • Publicis Forms Media Management Board, Releases Strong First Half Results

    On the same day it released positive earnings numbers for the first half of 2004, Publicis Groupe, the French ad agency holding company, is … Read the whole story

  • Flaw in the System - Part II

    Last week, the problem in advertising on the Web was identified as relating the medium to a false pretense, print. This week, the column … Read the whole story

  • Mag Rack: A Short Life

    The announced shutdown of Lifetime magazine a few days ago does not appear to have been met with a great deal of surprise or … Read the whole story

  • Mediaedge:cia Named 'Most Dynamic and Competitive' by RECMA

    WPP Group's Mediaedge:cia (MEC) has been named the "most dynamic media communications agency" and the "most competitive agency" in Europe, the Middle East, and … Read the whole story

  • Multicultural Marketing - Part II

    Although most marketers are fully aware of the buying power of this country's minority segments, they simply have no idea how to reach them. … Read the whole story