Tuesday, September 21, 2004
  • Industry Identifies $50 Billion In Ad Waste: Wrong Messages, Wrong Timing

    For years Madison Avenue's leading thinkers have pondered the same fundamental question: which half of their advertising actually works. Now the industry's research authorities ... Read the whole story

  • Trix are for Advertisers

    Someone in the cereal business is pretty clever. She or he is not only thinking about where to best and most efficiently reach their ... Read the whole story

  • Concerns Persist as Preliminary Circulations Are Released

    Newspaper analysts are paying special attention to the upcoming release of preliminary newspaper circulation figures for the six month period ending on September 30 ... Read the whole story

  • Kerry Speaks at Redbook's Award Luncheon

    Presidential-hopeful John Kerry was the keynote speaker yesterday at Redbook Magazine's seventh annual "Mothers and Shakers" awards luncheon at Lincoln Center in New York ... Read the whole story

  • Man Who Gave CBS Disputed Documents Admits Misleading Network

    Bill Burkett, in a weekend interview with CBS News Anchor and Correspondent Dan Rather, has acknowledged that he provided the disputed documents. Read the whole story