In the week leading up to the 2004 U.S. presidential election, media planning and buying executives appear to have a much stronger sense of … Read the whole story
Metro USA, which publishes free daily newspapers in New York, Boston, and Philadelphia, as well as dozens of international markets, has elected to undergo … Read the whole story
I saw one of the new AOL spots again in the World Series. The strategy is brilliant. Read the whole story
A few weeks ago, most people didn't think that the Red Sox would be in the World Series, let alone sweep it. The same … Read the whole story
Spirits marketer Allied Domecq is already embracing the spirit of the Christmas season, as the company is announcing a 20 percent holiday hike in … Read the whole story