On the eve of the kids TV advertising upfront, toy maker Mattel announced plans to market its new BattleX toy line largely on the … Read the whole story

Back in 1988, Francis Ford Coppola and George Lucas released "Tucker, The Man and His Dream." Read the whole story

Publishers Communication Systems, the magazine subscription agent that Gruner + Jahr implicated in a widespread rate base shortfall for the majority of its magazines, … Read the whole story

After a standard delay in its attempt to buy Grey Global Group for $1.5 billion, British ad holding company WPP Group has been given … Read the whole story

In order to catch the right fish, you have to use the right bait--so the saying goes. In the case of ESPN and its … Read the whole story