Calling on the federal government to reaffirm its authority to oversee media ratings suppliers such as Nielsen Media Research, the Media Rating Council last … Read the whole story

On the heels of its 2004 win of Procter & Gamble's communications planning assignment, Carat has quietly picked up media planning for another account … Read the whole story

If you have children and they are online, you know that they have developed their own language consisting of initials and abbreviations so that … Read the whole story

There is a hidden side to the majority of Super Bowl watchers: sure they'll cheer the Bud Bowl like a drunken lout, but the … Read the whole story

Businesses will increase their online ad spending designed to reach local consumers faster than they increase national Internet ad spending, according to a study … Read the whole story

The New England Patriots and The Philadelphia Eagles may be going to the Super Bowl on Sunday, but when it comes to the performance … Read the whole story

Sunset Publishing, publishers of the West coast lifestyle magazine Sunset, is launching a newsstand-only test magazine that could be described as a junior version … Read the whole story