Nielsen's plan to bankroll a $2.5 million fund for researching and developing new methodological research on TV audience measurement (MDN Feb. 18) got mixed … Read the whole story
The Interactive Advertising Bureau filed a lawsuit Friday against MediaPost Communications and Fadner Media Enterprises over MediaPost's use of the name "OMMA," which stands … Read the whole story
February 18, 2005 To our clients: All of us who work in the television industry are confronted daily by the rapid pace of change … Read the whole story