Mercedes-Benz in April will become the latest in a series of automotive marketers to put TV viewers in the driver's seat - literally. In … Read the whole story

Warning: SatireAhead! The dark evils of cookies are apparent to everyone; George Simpson takes a look at the sneaky data collecting codes in use … Read the whole story

Beginning this week MediaDailyNews will allow its subscribers to test drive some of the best product placements and branded entertainment deals of the week. … Read the whole story

Quick: what medium saw total ad spending of $5.5 billion in 2004, an increase of 91 percent from 10 years ago? It might come … Read the whole story

For more than two decades, Robert Riesenberg has straddled the fence: on one side, an ad agency exec, and a TV producer on the … Read the whole story