MediaDailyNews
Thursday, April 14, 2005
  • Blogger 'Just Does It,' Turns Tiger Woods Clip Into Instant Nike Commercial

    When Tiger Woods's Nike emblazoned golf ball magically teetered on the edge of the cup before plunking into the 16th hole during the final … Read the whole story

  • Killer Wave or Killer App?

    As the relief-effort continues throughout the tsunami-ravaged regions of Southeast Asia, the outcry persists for an early tsunami warning system to be installed in … Read the whole story

  • MPG Goes To London To 'Go Hollywood,' Taps Brit To Lead Branded Entertainment

    MPG has named British television producer Guy Champniss its first global director of branded entertainment, as the Havas-owned media agency looks to expand both … Read the whole story

  • OnStar Positions New TV Ad Format: The 'Documerical'

    Don't call it an infomercial: starting this month, General Motors' wireless communication service provider OnStar will expand its "real stories" advertising campaign to include … Read the whole story

  • WebMD Writes New Script, Goes From Pixels To Print

    Health Web site WebMD is moving from pixels to ink, spinning off a bimonthly print publication, WebMD the Magazine. One million copies of the … Read the whole story