One of the world's biggest media buyers Monday revised its outlook for U.S. ad spending upward, especially for two of the newest media -- … Read the whole story
Micro-targeting starts with the idea that birds of a feather flock together, but recognizes that often it's a small flock. The savvy marketer seeks … Read the whole story
Nearly four out of 10 consumers with broadband access (37 percent) look up Web sites related to TV programming, according to report, "It's a … Read the whole story
Faced with mounting competition from MP3, satellite radio and Webcasts, Infinity Broadcasting said it plans to broadcast a new form of "visual radio" programming … Read the whole story
Moviegoers find them infuriating. Lawmakers are thinking about outlawing them. But new research shows that cinema advertising - ads that appear on-screen before movies … Read the whole story
What's best for your current business could ruin you for the long term, a Harvard Business School professor told a luncheon of advertising executives … Read the whole story
While new technologies have allowed advertisers and media planners a broad array of ways to reach consumers, these tools are meaningless if they fail … Read the whole story