MediaDailyNews
Friday, July 29, 2005
  • A Sense Of Place: Thomson Muscles Into Retail Media, Acquires PRN

    Another major player in the place-based media business is being gobbled up, just as so-called "shopper media" is expected by many to take off. … Read the whole story

  • How to Sell What's Next

    One point of confusion in these columns has been the use of the term "publisher" when talking about the media sales process. I use … Read the whole story

  • ABC 'Brat Camp' Picks On Fox's 'Dancing'

    Even with less glamorous reality shows, ABC stays strong--if not the leader this summer. It already has the highest rated summer show in five … Read the whole story

  • Teletrax Moves Into Advertising, DR Shop To Track And Verify Ad Buys

    The California-based direct response media buying firm, Mercury Media, announced on Thursday that it has inked an agreement with Teletrax, the London-based video broadcast … Read the whole story

  • Teens, Tweens Abandon TV, Study Finds Waning Interest In Television

    New TV research has discovered that young teens and tweens are less interested in TV as they get older. Read the whole story