Another major player in the place-based media business is being gobbled up, just as so-called "shopper media" is expected by many to take off. … Read the whole story
One point of confusion in these columns has been the use of the term "publisher" when talking about the media sales process. I use … Read the whole story
Even with less glamorous reality shows, ABC stays strong--if not the leader this summer. It already has the highest rated summer show in five … Read the whole story
The California-based direct response media buying firm, Mercury Media, announced on Thursday that it has inked an agreement with Teletrax, the London-based video broadcast … Read the whole story
New TV research has discovered that young teens and tweens are less interested in TV as they get older. Read the whole story