Just days before the official start of the new season, network advertising executives are reporting some slightly bullish sales news. But at the same … Read the whole story
In another round of mixed signals for the ad economy, American Business Media Thursday reported one of the worst recent months yet for business … Read the whole story
Beleaguered ad agency holding company Interpublic, once one of the most respected ad companies in the industry, Thursday disclosed what it described as "possible … Read the whole story
Mass media outlets like TV networks have been fretting over the rampant rise of micro media outlets such as blogs, which threaten to splinter … Read the whole story
The Magazine Publishers of America's "The New Rules for Selling Advertising" panel advised advertisers in New York on Thursday that reader quality was not … Read the whole story
Martha's Stewart is getting lots of buzz as the launch of her new reality show approaches, but her unfortunate incarceration does appear to have … Read the whole story