MediaDailyNews
Monday, October 24, 2005
  • Networks Need More To Meet Q4 Sales Goals
    by Wayne Friedman

    TV networks have bigger goals in the fourth quarter this year than for the same time period a year ago--needing a collective $500 million … Read the whole story

  • Buyer Survey Reveals Online Remains A Spot Ad Market, Few Commit Long-term
    by Wendy Davis

    Online advertising remains a spot market, but some media buyers are starting to purchase inventory with a longer lead time, according to a recently … Read the whole story

  • Dairy Queen Chills The Competition, Other Product Placements of the Week
    by Kenny , Karin Searle

    On the October 13th episode of NBC's "The Apprentice," teams had to create a new character for Dairy Queen's Blizzard brand. The women created … Read the whole story