Media planning and buying services emerged as the fastest growing area of the agency search business, and Publicis' Starcom MediaVest unit was the most … Read the whole story

When I started in this business, at A. C. Nielsen 40 years ago, we counted everything on computer punch cards and Frieden calculators. Audiences … Read the whole story

As the American International Toy Fair market kicks into high gear this week in New York City, the good news for marketers is that … Read the whole story

In a recent "Frontline" documentary, would-be branded entertainment guru Mitch Kanner touts product placement's ability to turn a brand into a hero. Consumers, the … Read the whole story

1 - Acuvue Advance 2 - Ford Taurus 3 - Ameriquest 4 - Oreo 5 - Ruth's Chris SteakhouseClick here to view these placements. … Read the whole story

For all the talk on Madison Avenue about multiculturalism, the ad industry is still struggling to recruit and keep minority talent, according to results … Read the whole story