Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark. Read the whole story

"If the last couple of years were about proving we're a durable player, this year is about establishing ourselves as a formidable one," promised … Read the whole story

Meta advertising sales will jump 22% to $240 billion, according to updated projections from WARC. Read the whole story

Through a dedicated Hertz Car Sales showroom, shoppers on eBay will have access to more than 8,000 vehicle listings, according to the rental car … Read the whole story

Pocketbooks are taking a hit, but affordability is not only about price. It's also about how people regard the system itself and the world-at-large. … Read the whole story

Jimmy Kimmel restrained himself from making his annual monologue at the Disney Upfront this week all about his battles with Donald Trump. Read the whole story

Moving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol open standard for connecting AI … Read the whole story

Attorneys representing Myanmar refugees are asking a federal appellate court to reconsider whether they can sue Meta over allegations that it helped fuel the … Read the whole story

Walsh joins from Havas Media Network where he was most recently Global Chief Business Transformation Officer. Previously, he was CEO of Havas Media's North … Read the whole story

Media buyers, this is your problem now if you're targeting a version of reality that expired around March 2020. Read the whole story

Leveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should be placed on future younger … Read the whole story

The partnership aims to solve the problem of visibility and give marketers tools to "vibe code" apps and websites by bringing search intelligence into … Read the whole story