Thursday, February 16, 2006
  • Google To Use Online Backchannel To Measure Offline Media Results

    Google may be diversifying offline into radio, print and potentially TV advertising sales, but its plan is to utilize its powerful online backchannel to … Read the whole story

  • ZenithOptimedia: TV's Dominance Is 'Over For Good'

    In another troubling sign for the dominance of TV in Madison Avenue's media mix, a major global media agency is predicting that the medium's … Read the whole story

  • Nielsen's DVR Ratings Reach New High, Five Shows Get A Boost

    Nielsen's new DVR ratings have reached a milestone. For the first time, each of the top-five shows has received a ratings boost thanks to … Read the whole story

  • NFL Network To Blitz Upfront: Signs Reebok, Sets April Event

    Fresh off the addition of prime-time NFL games to its schedule, the NFL Network will join the upfront parade this spring, hosting a presentation … Read the whole story

  • More Falls And Skating Scrapes For NBC's Olympics

    Showing surprising downhill momentum, NBC's Winter Olympics was run roughshod by Fox's "American Idol." This is the second time in five nights that regularly … Read the whole story