Tuesday, February 21, 2006
  • ABC Deal Delivers Product Placements--Into Viewers' Hands

    While networks fight to integrate product placements into shows, one company looks to help networks take the product placement out of shows--and into viewers' … Read the whole story

  • Some Consumer Mags Show Circulation Hikes, ABC Fas-Fax Report Shows

    New figures from the Audit Bureau of Circulations show that while many categories are filled with titles showing flat or decreased circulation, at least … Read the whole story

  • Brandtique Of The Week: The Games Hasbro Plays

    Talk about a marketer rolling the dice on product placement. Toy maker Hasbro, which owns Milton Bradley and Parker Brothers board games, seemingly can't … Read the whole story

  • Consumers Call VOD 'Last Resort,' Prefer Free, Ad-Supported Options

    For all the hype surrounding video-on-demand TV services, usage remains low, it's getting few new subscribers, and people who do sign up tend to … Read the whole story

  • Most Effective Product Placements Of The Week

    1 - Chevrolet 2 - Battleship 3 - Mercedes-Benz 4 - L'Oreal 5 - Victoria's SecretClick here to view these placements. Data and analysis … Read the whole story