Nearly seven years ago, one of Madison Avenue's biggest buyers of television time changed its name from TeleVest to MediaVest. Now, in a move … Read the whole story

In a seemingly surprising move, CBS Corp. picked Initiative Media to handle its media buying and planning of its $130 million account. Read the whole story

Media and brand agencies are lagging behind other players when it comes to embracing "engagement," Joe Plummer, chief research officer of the Advertising Research … Read the whole story

As advertisers seek greater viewer engagement, the Television Bureau of Advertising is urging them to embrace geographic targeting--a pitch based on the logical concept … Read the whole story

Lifetime Television is making a bid to attract young female viewers. The network's upcoming programming includes a reality show set in a high school, … Read the whole story

CBS improved its viewership of "The New Adventures of Old Christine," starring Julia Louis-Dreyfus, for the second week--always a good sign for programming executives. … Read the whole story