MediaDailyNews
Thursday, April 13, 2006
  • Networks' Daytime Ratings Slump; Advertisers Seek Pricey Alternatives

    Struggling daytime programming on the broadcast networks are now causing some massive end-of-the-season advertising inventory problems for the $1.2 billion business. But for alternative … Read the whole story

  • DirecTV Agrees To Offer TiVo Service For Three More Years

    In a move that wards off a potential lawsuit, DirecTV has agreed to continue offering TiVo service for three more years. The deal prevents … Read the whole story

  • Study Finds Surge In Population, Time Spent Viewing Out-Of-Home

    About 20 percent of the adult U.S. population - 43.7 million persons 18+ - watched TV in unmeasured, out of home locations during the … Read the whole story

  • Radio Ad Giant Interep Rejects Hostile Takeover

    Interep, the nation's largest radio ad sales rep, Wednesday rebuffed a hostile takeover offer, asserting it is not legally obliged to accept the deal … Read the whole story