MediaPost Publications - MediaDailyNews 07/12/2006

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TV Effort Searches, Finds Key Words, Phrases For Engagement
by Joe Mandese
Court TV, backed by a group of some of Madison Avenue's biggest media shops, has achieved what it considers to be a crucial first … Read the whole story
Fox Cuts Baseball Fees, Turner Gets New Package
by Wayne Friedman
Fox checked its swing with Major League Baseball - as well as its checkbook. The network will significantly reduce its $417 million a year … Read the whole story

WB, Or Not To Be: CW Kicks Off Flagship Re-Branding Effort
by David Goetzl
It's still The WB11 on the air, but not outside in the Big Apple. The coming CW network has launched an outdoor campaign in … Read the whole story