Weeks before the launch of a new cable TV network, Nielsen Media Research has officially rejected the network's request to purchase Nielsen's ratings data, … Read the whole story

A new $300 million TV content-control campaign from the Advertising Council comes just in time. It hopes to ward off congressional and other Federal … Read the whole story

Nielsen has taken a bold conceptual leap in how it will measure television viewership. Starting this fall, the company will issue commercial ratings for … Read the whole story

Media planners were given a sneak peek Tuesday of new data from Arbitron's Portable People Meter (PPM) system indicating sports radio audiences are far … Read the whole story

Take Viacom off the NYSE? That's the call from Pali Capital analyst Richard Greenfield. In a report issued Tuesday, Greenfield noted that Viacom's core … Read the whole story

Time Inc. shocked media executives Tuesday with the announcement that it is closing Teen People magazine. The announcement came after a difficult year and … Read the whole story

Fox has inked a deal to monitor how its stations use the on-air spots it provides to plug the network lineup. The move is … Read the whole story

Hewlett-Packard has signed on for a multi-tier ad package on Rainbow Media's AMC network covering the third quarter. Under the deal, HP will attach … Read the whole story

OLN's sagging "Tour de France" ratings meant cycling on TV equated with only one name--Lance. Then the network made a quick sprint with another … Read the whole story

Business-to-business (B-to-B) publications will now be allowed to report circulation, multiple reader "pass along," online activity, and other media as a single number, the … Read the whole story