Tuesday, August 22, 2006
  • Must Me TV: NBC Mulls Personalization

    All business is personal. Given the surge of personalized TV media, NBC is mulling the idea of its own marketing/programming effort under the moniker ... Read the whole story

  • Brandtique: Cadillac's Escalade

    Nearly $950 million was spent on television product placement last year, according to a recent PQ Media analysis. And carmakers account for a huge ... Read the whole story

  • Fox's New Promo Tactic: Blink And You'll Miss It

    As Fox begins its campaign for another year atop the 18-to-49 ratings race, the network is pulling out all the promotional stops. Tactics range ... Read the whole story

  • Product Placements Of The Week

    1 - Cadillac Escalade 2 - Set Up 3 - TRESemme 4 - Visa 5 - Natural ChoiceClick here to view these placements. Data ... Read the whole story

  • Viacom Upgrades MTV, Nick Brands To 'Full Labels'

    At a time when CBS is moving quickly to shed former Viacom assets, its former sister company is becoming even more integrated. Viacom Inc. ... Read the whole story

  • Marketers Place Accent On Hispanic Market

    America's Hispanic population is growing by leaps and bounds: in 2005 it topped 42 million or 14.4 percent of the overall population, a .3 ... Read the whole story