In a move that could signal a new battle between Madison Avenue and the media industry over the potential liability of advertising buys, one … Read the whole story
Think "Minority Report" without Tom Cruise. CBS will now add video and audio into the two-dimensional world of outdoor advertising with Bluetooth wireless technology. … Read the whole story
Ad revenue for business-to-business publications grew 1 percent in the fiscal year ending in June compared to June 2005, the Business Information Network said … Read the whole story
A day after Nielsen Media Research said the overall U.S. TV household population will increase by just over 1 percent for the upcoming TV … Read the whole story
With few Americans performing well at the French Open, ESPN decided not to renew its deal to carry the Grand Slam event. That decision … Read the whole story
Do customers think TiVo trumps generic DVRs? In a deal with Cox Communications, TiVo may soon find out. Cox, a leading MSO, will allow … Read the whole story
U.S. News and World Report's 2007 issue ranking the nation's best colleges and universities has garnered more ad pages than any previous issue, while … Read the whole story